Embedded Files
Why simplifyAI?
Why simplifyAI?
Artificial Intelligence is everywhere.
But clarity is not.
Swiss organizations face a paradox:
High innovation capacity.
Low structured AI implementation.
simplifyAI exists to bridge that gap.
This project focuses on:
AI adoption for SMB
Scaling from pilot to strategy
Governance and organizational readiness
Practical frameworks for Swiss SMEs
This is not hype.
It is structured research applied to reality.
MY DBA RESEARCH
MY DBA RESEARCH
Doctorate in Business Administration at Grenoble École de Management
Research focus:
How can Generative AI and LLMs enhance digital marketing capabilities in Swiss SMEs and public organizations?
The objective:
The objective:
Identify the managerial mechanisms that transform AI from a tool into a strategic capability.
FOR WHOM
FOR WHOM
Who this is for:
Who this is for:
SME decision makers exploring AI strategically
Marketing Directors testing LLMs and other AI technologies
Public sector leaders evaluating digital transformation
Academics interested in applied AI research
If you want clarity instead of noise, you’re in the right place.
Page updated
Google Sites
Report abuse